Radio as a branding tool : the illiterate consumer's perspective
by
 
Motaung, Ofentse.

Title
Radio as a branding tool : the illiterate consumer's perspective

Author
Motaung, Ofentse.

Personal Author
Motaung, Ofentse.

Publication Information
2005.

General Note
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.

Added Corporate Author
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000006893XX(19487.2)1