The connection between creativity and effectiveness in television advertising
by
 
Lombard, Leanne.

Title
: 
The connection between creativity and effectiveness in television advertising

Author
: 
Lombard, Leanne.

Personal Author
: 
Lombard, Leanne.

Publication Information
: 
2005.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000006856XX(19488.2)1