A Moyo case study : identifying key activities which drive a positive brand image
by
 
Krom, Lance.

Title
: 
A Moyo case study : identifying key activities which drive a positive brand image

Author
: 
Krom, Lance.

Personal Author
: 
Krom, Lance.

Publication Information
: 
2005.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000006822XX(19490.2)1