Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa
by
Bonus, Michael.
Title
:
Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa
Author
:
Bonus, Michael.
Personal Author
:
Bonus, Michael.
Publication Information
:
2005.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2005.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Reference Books | 000006817 | XX(19491.2) | 1 |