The evolution of black branding and the death of brand loyalty
by
 
Mpofu, Phila.

Title
The evolution of black branding and the death of brand loyalty

Author
Mpofu, Phila.

Personal Author
Mpofu, Phila.

Publication Information
2014.

General Note
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000145472XX(19499.2)1