The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa
by
 
Maohapeloa, Joshuoa Pulumo.

Title
: 
The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Author
: 
Maohapeloa, Joshuoa Pulumo.

Personal Author
: 
Maohapeloa, Joshuoa Pulumo.

Publication Information
: 
2014.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000145453XX(19508.2)1