Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer
by
 
Basson, Lisa.

Title
: 
Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Author
: 
Basson, Lisa.

Personal Author
: 
Basson, Lisa.

Publication Information
: 
2008.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000007710XX(19522.2)1