Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media
by
 
Houghton, Tamarind.

Title
: 
Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Author
: 
Houghton, Tamarind.

Personal Author
: 
Houghton, Tamarind.

Publication Information
: 
2008.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000006892XX(19523.2)1