Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study
by
 
Johnson, Erica.

Title
: 
Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Author
: 
Johnson, Erica.

Personal Author
: 
Johnson, Erica.

Publication Information
: 
2008.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000007734XX(19529.2)1