Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana
by
 
Woolf, Sara.

Title
: 
Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Author
: 
Woolf, Sara.

Personal Author
: 
Woolf, Sara.

Publication Information
: 
2008.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2008.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000007708XX(19531.2)1