An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste
by
 
Loate, Viola.

Title
: 
An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Author
: 
Loate, Viola.

Personal Author
: 
Loate, Viola.

Publication Information
: 
2006.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2006.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxTheses/Dissertations000006840XX(19557.2)1