Product placement in TV shows : insights into the effectiveness of product placement
by
Hill, Gregory.
Title
:
Product placement in TV shows : insights into the effectiveness of product placement
Author
:
Hill, Gregory.
Personal Author
:
Hill, Gregory.
Publication Information
:
2009.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2009.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.