The relationship between loyalty programmes and the customer perception of the brand
by
Vaglietti, Daniela.
Title
:
The relationship between loyalty programmes and the customer perception of the brand
Author
:
Vaglietti, Daniela.
Personal Author
:
Vaglietti, Daniela.
Publication Information
:
2006.
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, 2006.
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.