To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework
by
 
Sethole, Mahlatsi.

Title
To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Author
Sethole, Mahlatsi.

Personal Author
Sethole, Mahlatsi.

Publication Information
[20--]

General Note
Dissertation (honours)--Independent Institute of Education, Sandton, [20--]

Added Corporate Author
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxReference Books000115049XX(19618.2)1