Celebrity endorsement as a persuasive technique for advertisers in South Africa
by
Mavimbela, Mapula.
Title
:
Celebrity endorsement as a persuasive technique for advertisers in South Africa
Author
:
Mavimbela, Mapula.
Personal Author
:
Mavimbela, Mapula.
Publication Information
:
[20--]
General Note
:
Dissertation (honours)--Independent Institute of Education, Sandton, [20--]
Added Corporate Author
:
Independent Institute of Education. Vega School of Brand Leadership.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Reference Books | 000006902 | XX(19619.2) | 1 |