Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context
by
 
Botha, Carmen.

Title
: 
Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Author
: 
Botha, Carmen.

Personal Author
: 
Botha, Carmen.

Publication Information
: 
2016.

General Note
: 
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.

Added Corporate Author
: 
Independent Institute of Education. Vega School of Brand Leadership.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA PretoriaTheses/Dissertations000133976THE BOT1