Promotional strategy : managing the marketing communications process
by
 
Engel, James F.

Title
: 
Promotional strategy : managing the marketing communications process

Author
: 
Engel, James F.

ISBN
: 
9780256122404
 
9780256082043
 
9780071141741

Personal Author
: 
Engel, James F.

Edition
: 
8th ed.

Publication Information
: 
Burr Ridge, Ill. : Irwin, ©1994.

Physical Description
: 
xv, 624 pages : illustrations (some color) ; 24 cm.

Series
: 
The Irwin series in marketing
 
Irwin series in marketing.

Contents
: 
Persuasive communication Target markets Direct marketing.

Subject Term
: 
Marketing.
 
Advertising.
 
Marketing -- Management.
 
Mercadotecnia.
 
Publicidad.
 
Mercadotecnia -- Administración.

Added Author
: 
Warshaw, Martin R.
 
Kinnear, Thomas C., 1943-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000001462658.82 ENG1
VC Cape TownGeneral Books000025374658.82 ENG2
VC Durban NorthGeneral Books000021672658.82 ENG2
VC Nelson Mandela BayGeneral Books000040018658.82 ENG1
VC SandtonGeneral Books000052737658.82 ENG1