The manager's guide to competitive marketing strategies
by
Paley, Norton
Title
:
The manager's guide to competitive marketing strategies
Author
:
Paley, Norton
ISBN
:
9781854183651
Personal Author
:
Paley, Norton
Edition
:
3rd ed.
Publication Information
:
London : Thorogood, 2006.
Physical Description
:
412 pages
Subject Term
:
Marketing -- Planning.
Marketing -- Planning -- Case studies.
Marketing -- Management.
Marketing -- Management -- Case studies.
Strategic planning.
Strategic planning -- Case studies.
Marketing -- Management (OCoLC)fst01010209
Marketing -- Planning (OCoLC)fst01010240
Strategic planning (OCoLC)fst01134371