1. Entrepreneurs: The Energizers of Small Business -- 2. Small Business: Vital Component of the Economy -- 3. Startup and Buyout Opportunities -- 4. Franchising Opportunities -- 5. Family Business Opportunities -- 6. The Role of a Business Plan for a New Venture -- 7. Creating a Competitive Advantage -- 8. Analyzing the Market and Formulating the Marketing Plan -- 9. Selecting the Management Team and Form of Organization -- 10. Choosing the Location and Physical Facilities -- 11. Accounting Statements and Financial Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16. Distribution Channels and Global Markets -- 17. Professional Management in the Growing Firm -- 18. Managing Human Resources -- 19. Quality Management and the Operations Process -- 20. Purchasing and Managing Inventory.