Cases in direct marketing
by
 
Brown, Herbert E.

Title
: 
Cases in direct marketing

Author
: 
Brown, Herbert E.

ISBN
: 
9780844233215

Personal Author
: 
Brown, Herbert E.

Edition
: 
2nd ed.

Publication Information
: 
Lincolnwood, IL, USA : NTC Business Books, ©1996.

Physical Description
: 
ix, 157 pages : illustrations ; 24 cm

General Note
: 
Revised edition of: Readings & cases in direct marketing. c1989.

Subject Term
: 
Direct marketing -- Case studies.
 
Marketing -- Case studies.
 
Advertising, Direct-mail -- Case studies.
 
Export marketing -- Case studies.
 
Internet marketing -- Case studies.

Added Author
: 
Saunders, Paula M.
 
Buskirk, Bruce D.
 
Brown, Herbert E. Readings & cases in direct marketing.


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