Marketing research : measurement and method
by
 
Tull, Donald S.

Title
: 
Marketing research : measurement and method

Author
: 
Tull, Donald S.

ISBN
: 
9780029461839
 
9780024218216

Personal Author
: 
Tull, Donald S.

Edition
: 
5th ed.

Publication Information
: 
New York : Macmillan, ©1990.

Physical Description
: 
xxiv, 836 pages

Subject Term
: 
Marketing research.
 
Marketing research -- Case studies.

Added Author
: 
Hawkins, Del I.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000000947658.8 TUL1
VC PietermaritzburgGeneral Books000090262658.8 TUL1