South African marketing cases for decision makers
by
Pitt, Leyland F.
Title
:
South African marketing cases for decision makers
Author
:
Pitt, Leyland F.
ISBN
:
9780702155529
Personal Author
:
Pitt, Leyland F.
Edition
:
3rd ed.
Publication Information
:
Lansdowne : Juta, 2001.
Physical Description
:
viii, 368 pages : illustrations ; 25 cm
Contents
:
McDonald's in South Africa -- SupaClean -- East Vaal Chemicals -- Lagoon Car Hire -- Alpha Clinic -- Mamma Maria's Magic Pasta -- Mr. Delivery -- Tour SAA -- www.ecoafrica.com -- Juta Publishing Company -- Pasta Bella -- Blue Sky Airways -- BMW SA Breakthrough Service Implementation Programme -- Mutual Building Society -- Health & Racquet Club -- Rugby365.
Subject Term
:
Marketing -- South Africa -- Case studies.
Marketing -- South Africa.
Added Author
:
Nel, Deon.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015674357 | 658.800968 P686S 2001 | 1 |
| VC Cape Town | General Books | 000001466 | 658.809 PIT | 1 |
| VC Nelson Mandela Bay | General Books | 000040004 | 658.800 PIT | 1 |
| VC Pietermaritzburg | General Books | 000090214 | 658.809 PIT | 1 |