Promotional strategy : Managing the marketing communications process
by
Engel, James F.
Title
:
Promotional strategy : Managing the marketing communications process
Author
:
Engel, James F.
ISBN
:
9780256155990
9780256122459
Personal Author
:
Engel, James F.
Edition
:
8th ed.
Publication Information
:
Burr Ridge, Ill. : Irwin, cop. 1994.
Physical Description
:
XV, 624 p. : il. algunes color ; 24 cm + 1 vídeo
Series
:
Irwin series in marketing.
Subject Term
:
Màrqueting.
Publicitat.
Màrqueting -- Direcció i administració
Added Author
:
Warshaw, Martin R.
Kinnear, Thomas C.
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| VC Pietermaritzburg | General Books | 000090270 | 658.82 ENG | 1 | On-Shelf Student |
| VEGA Bordeaux | General Books | 000116186 | 658.82 ENG | 1 | On-Shelf Student |