Consumer behavior
by
 
Schiffman, Leon G.

Title
: 
Consumer behavior

Author
: 
Schiffman, Leon G.

ISBN
: 
9780136690030
 
9780130821904

Personal Author
: 
Schiffman, Leon G.

Edition
: 
5th ed.

Publication Information
: 
Englewood Cliffs, NJ : Prentice Hall, ©1994.

Physical Description
: 
xix, 684 pages : illustrations (some color) ; 27 cm

Contents
: 
Market segmentation ; Buying decisions.

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)
 
Consumers.

Added Author
: 
Kanuk, Leslie Lazar.

Electronic Access
: 
Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000021702658.834 SCH1