Advertising and promotion : an integrated marketing communications perspective
by
 
Belch, George E. (George Edward), 1951-

Title
: 
Advertising and promotion : an integrated marketing communications perspective

Author
: 
Belch, George E. (George Edward), 1951-

ISBN
: 
9780072866148
 
9780071214384
 
9780072536768
 
9780073041230
 
9780071240437

Personal Author
: 
Belch, George E. (George Edward), 1951-

Edition
: 
6th international ed.

Publication Information
: 
Boston, Mass. ; London : McGraw-Hill/Irwin, 2004.

Physical Description
: 
1 volume (various pagings) : color illustrations ; 28 cm + 1 CD-ROM.

Series
: 
The McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

General Note
: 
Previous edition: 2001.

Subject Term
: 
Advertising.
 
Sales promotion.
 
Communication in marketing.

Added Author
: 
Belch, Michael A.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC Cape TownGeneral Books000089119659.1 BEL1
VC Cape TownGeneral Books000000552659.1 BEL1
VC Nelson Mandela BayGeneral Books000041015659.1 BEL1