The components of good writing. Writing for today's audiences -- Tools for writers: spelling, grammar, style, and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead: writing the message -- Gathering information. Recognizing bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing, quotes, and attribution -- Other media writing styles. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B. Keys to grammar and style quizzes -- Appendix C. Key to math test.