The Century of the self. Episode 1, Happiness machines
by
Curtis, Adam.
Title
:
The Century of the self. Episode 1, Happiness machines
Author
:
Curtis, Adam.
ISBN
:
883629248394
9789562910156
Publication Information
:
[Place of publication not identified] : BNPublishing, [2006]
Physical Description
:
1 videodisc (59 min.) : sound, color with black and white sequences ; 4 3/4 in.
General Note
:
Videorecording of the BBC series, Century of the Self, episode 1.
Contents
:
The Happiness machines. The Engineering of consent. There is a policeman inside all our heads, he must be destroyed. Eight people sipping wine in Kettering : "Satisfaction of individual feelings and desire is our highest priority."
Abstract
:
Story of the relationship between Sigmund Freud and his nephew, Edward Bernays, who invented the public relations profession and was the first person to take Freud's ideas to manipulate the masses. Explores the emotional connection to consumerism and the psychological motivation of desires over needs.
Personal Subject
:
Freud, Sigmund, 1856-1939.
Bernays, Edward L., 1891-1995.
Dichter, Ernest, 1907-1991.
Subject Term
:
Consumers -- Psychology.
Consumer behavior.
Consumption (Economics) -- Psychological aspects.
Motivation research (Marketing)
Public relations -- History -- 20th century.
Added Author
:
Curtis, Adam.
Added Corporate Author
:
British Broadcasting Corporation.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Durban | Audio-visual Material | 000013773 | DVD | 1 |