Cybermarketing : how to use the Internet to market your goods and services
by
Bickerton, Pauline.
Title
:
Cybermarketing : how to use the Internet to market your goods and services
Author
:
Bickerton, Pauline.
ISBN
:
9780750647045
Personal Author
:
Bickerton, Pauline.
Edition
:
2nd ed.
Publication Information
:
Oxford : Butterworth-Heinemann, 2000.
Physical Description
:
xvi, 355 pages : illustrations ; 24 cm
General Note
:
"Published in association with the Chartered Institute of Marketing."
Abstract
:
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.
Subject Term
:
Internet marketing.
Internet advertising.
Added Author
:
Bickerton, Matthew.
Pardesi, Upkar.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015689991 | 658.84 B472C 2000 | 1 |
| VC Pretoria | General Books | 000063500 | 658.84 BIC | 1 |