1. Understanding the marketing process -- 2. The marketing planning process I -- 3. The marketing planning process II -- 4. The customer and market audit -- 5. The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan I -- 8. The communication plan II -- 9. The pricing plan -- 10. Place : the customer and distribution plan -- 11. Marketing information, forecasting and organization -- 12. Designing and implementing a marketing planning system.