Marketing : a complete guide in pictures
by
 
McDonald, Malcolm.

Title
: 
Marketing : a complete guide in pictures

Author
: 
McDonald, Malcolm.

Personal Author
: 
McDonald, Malcolm.

Edition
: 
3rd ed.

Publication Information
: 
[Oxford : Elsevier/Butterworth-Heinemann?], 2011.

Physical Description
: 
160 pages : illustrations ; 24 cm

General Note
: 
Originally published in 2000 under title: The marketing plan in colour : a pictorial guide for managers.

Subject Term
: 
Marketing -- Planning.
 
Marketing -- Management.

Added Author
: 
Morris, Peter, 1937-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC PretoriaGeneral Books000061903658.8 MCD1