Black diamond, South Africa's new black middles class -- Exploring the fortune at the bottom of the South African pyramid -- My home, shelter, shack, or showroom? -- Mindsets and trendscapes -- Celebrations and ceremonies, going big the South African way -- Stokvels, making social cents -- Stocking and stokvels -- TrendYouth, the blender is on -- Car magazine -- Cell C -- Ego to axe -- Pages -- Exact! -- Exp, the demand activation agency -- Global sound -- Jordan & Co -- Kellogg's case study -- Kulila.com -- Mount Nelson hotel -- Royco potato bake -- SA sports illustrated -- Starfish -- The big issue -- The new VW beetle -- White star, new brand goes big -- Women24.com, the challenge of getting SA women to interact online.