Pt. I. Role and Scope of Sport Events -- Ch. 1. Emerging Opportunities: The Benefits of Sport Event Management and Marketing -- Ch. 2. Crucial Planning to Master the Game -- Ch. 3. Designing, Planning, and Controlling Event Logistics -- Ch. 4. Hospitality and Protocol in Sport -- Ch. 5. Negotiations and Contracts -- Ch. 6. Risk Management: Protecting Your Investment -- Ch. 7. Athlete as Sport Celebrity: How to Find, Acquire, Contract, and Maximize the Involvement of a Professional Athlete -- Ch. 8. Television, Media, and Marketing: An Integrated Approach -- Pt. II. Practical Methods for Achieving Success -- Ch. 9. How to Achieve Funding, Sponsorship, and Profitability -- Ch. 10. Merchandising: The Magic Word for Long-Term Fiscal Success -- Ch. 11. Outdoor Sport Events -- Ch. 12. Indoor Sport Events -- Ch. 13. Public and Private Sport Events -- Ch. 14. Charitable Events -- Ch. 15. Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals -- Pt. III. Appendixes -- I. Sample Agreements -- A. Independent Contractor Agreement -- B. Sponsorship Agreement -- C. Licensing Agreement -- II. Useful Resources -- A. Career Opportunities in Sport Event Management and Marketing -- B. Types of Sport Events -- C. Select Sport Event Management and Marketing Organizations -- D. Select Corporate Sport Sponsors -- E. Select Sport Event Leagues and Organizations -- F. Select Sport Hall of Fame Museums -- G. Sport Awards Banquet: Sample Script -- H. Production Schedule Designed by Robert W. Hulsmeyer and Adapted for Basketball by Dylan Aramian -- I. Olympic Games Official Opening/Closing Ceremonies -- J. Rules for Establishing Precedence (Protocol) for Your Sport Event -- K. Examples of Invitations and Passes to Sport Events -- III. Bibliography of Sport Event Management and Marketing.