Promotional strategy : managing the marketing communications process
by
Engel, James F.
Title
:
Promotional strategy : managing the marketing communications process
Author
:
Engel, James F.
ISBN
:
9780256082043
9780256114089
Personal Author
:
Engel, James F.
Edition
:
7th ed.
Publication Information
:
Homewood, IL : Irwin, ©1991.
Physical Description
:
xxv, 753 pages, [12] pages of plates : illustrations (some color) ; 24 cm.
Series
:
The Irwin series in marketing
Irwin series in marketing.
Subject Term
:
Marketing.
Advertising.
Marketing -- Management.
Added Author
:
Warshaw, Martin R.
Kinnear, Thomas C., 1943-
Electronic Access
: