The strategy and tactics of pricing : a guide to growing more profitably
by
 
Nagle, Thomas T., 1951-

Title
: 
The strategy and tactics of pricing : a guide to growing more profitably

Author
: 
Nagle, Thomas T., 1951-

ISBN
: 
9780131856776
 
9780132043588

Personal Author
: 
Nagle, Thomas T., 1951-

Edition
: 
4th ed.

Publication Information
: 
Upper Saddle River, NJ : Pearson/Prentice Hall, ©2006.

Physical Description
: 
xv, 349 pages : illustrations ; 24 cm

Contents
: 
Ch. 1. Tactical pricing -- Ch. 2. Pricing strategy -- Ch. 3. Value creation -- Ch. 4. Price structure -- Ch. 5. Price and value communication -- Ch. 6. Pricing policy -- Ch. 7. Price level -- Ch. 8. Costs -- Ch. 9. Financial analysis -- Ch. 10. Competition -- Ch. 11. Pricing in channels of distribution -- Ch. 12. Pricing over the product life cycle -- Ch. 13. Price and value measurement -- Ch. 14. Ethics.

Subject Term
: 
Pricing.
 
Marketing -- Decision making.
 
Marketing - Prise de décision.
 
Prix - Fixation.

Added Author
: 
Hogan, John E. (College teacher)

Electronic Access
: 
Klappentext
 
Klappentext
 
Inhaltsverzeichnis
 
Table of contents http://catdir.loc.gov/catdir/toc/ecip061/2005028572.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013369696&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
 
Klappentext http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013369696&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
 
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz255394659inh.htm


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000024520658.816 NAG1