Grasping service marketing
by
Jordaan, Yolanda.
Title
:
Grasping service marketing
Author
:
Jordaan, Yolanda.
ISBN
:
9780620326407
Personal Author
:
Jordaan, Yolanda.
Edition
:
2nd ed.
Publication Information
:
South Africa : Y. Jordaan, M. Prinsloo, ©2004.
Physical Description
:
293 pages : illustrations ; 21 cm
Contents
:
Service marketing : understanding the basics -- Value : from customer service to satisfaction and loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process -- Place ('distribution') -- Pricing -- Promotion -- Putting the pieces together in a marketing plan.
Subject Term
:
Customer services.
Marketing -- Management.
Service industries.
Added Author
:
Prinsloo, Mélani.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025572211 | 658.812 J82G 2004 | 1 |
| VC Durban North | General Books | 000127326 | 658.812 JOR | 1 |