Marketing : concepts and strategies
by
 
Pride, William M.

Title
: 
Marketing : concepts and strategies

Author
: 
Pride, William M.

ISBN
: 
9780395661604

Personal Author
: 
Pride, William M.

Edition
: 
8.ed.

Publication Information
: 
Boston London : Houghton Mifflin Company, copyr. 1993.

Physical Description
: 
XXVII, 124 p. : ill. ; 25 cm

Series
: 
International student edition

Subject Term
: 
Marketing -- Gestione.
 
Marketing.

Added Author
: 
Ferrell, Odies Collins, 1943-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000020911658.8 PRI1