Applications in basic marketing : clippings from the popular business press
by
Perreault, William D.
Title
:
Applications in basic marketing : clippings from the popular business press
Author
:
Perreault, William D.
ISBN
:
9780075610281
Personal Author
:
Perreault, William D.
Edition
:
1998-1999 ed.
Publication Information
:
Boston : Irwin McGraw-Hill, ©1999.
Physical Description
:
ix, 176 pages : illustrations ; 26 cm
Subject Term
:
Marketing -- Management.
Mercadotecnia.
Added Author
:
McCarthy, E. Jerome (Edmund Jerome)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Durban North | General Books | 000021663 | 658.8 PER | 1 |
| VC Durban North | General Books | 000021662 | 658.8 PER | 2 |