The Nature Of Entrepreneurship In Established Companies -- Corporate Evolution And The Entrepreneurial Imperative -- Traditional Management: Setting the Stage -- How Companies Evolve: Internal Transformations -- Changing Organizational Practices: Dealing with Crisis Points -- Managing Ongoing Growth and Change -- Turbulent Environments and the Need for a New Paradigm -- The Entrepreneurial Imperative: A Persistent Sense of Urgency -- Applying Entrepreneurship To Established Companies -- Defining Entrepreneurship -- Dispelling the Myths and Sidestepping the Folklore -- The Entrepreneurial Process -- The Nature of Corporate Entrepreneurship -- Levels Of Entrepreneurship In Organizations: Entrepreneurial Intensity -- Exploring the Dimensions of Entrepreneurship -- Combinations of the Dimensions: The Concept of Degree -- Entrepreneurial Intensity: Combining Degree and Frequency of Entrepreneurship -- Applying the Entrepreneurial Grid to Organizations -- Applying the Grid at the Level of the Individual Manager -- Things We Know and Don't Know about Entrepreneurial Intensity -- Differences Between Start-Up And Corporate Entrepreneurship -- Entrepreneurship Is Entrepreneurship: Understanding the Similarities -- The Corporate Context: Identifying the Key Differences -- The Political Factor -- Implications of the Differences -- The Forms Entrepreneurship Takes in Companies -- Entrepreneurial Vision And Direction -- Who Is The Corporate Entrepreneur? -- The Dark Side of Entrepreneurship -- Motivating Entrepreneurial Behavior.