Reputation management : the key to successful public relations and corporate communication
by
 
Doorley, John.

Title
: 
Reputation management : the key to successful public relations and corporate communication

Author
: 
Doorley, John.

ISBN
: 
9780415974707
 
9780415974714

Personal Author
: 
Doorley, John.

Publication Information
: 
New York ; London : Routledge, ©2007.

Physical Description
: 
xxiv, 432 pages : illustrations ; 27 cm

Contents
: 
Reputation management -- Ethics and communication -- Media relations -- New media -- Employee communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Challenges and opportunities in public relations and corporate communication.

Subject Term
: 
Public relations.
 
Communication in organizations.
 
Corporate identity.
 
Reputatie.

Added Author
: 
Garcia, Helio Fred.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/fy0713/2007297462.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0743/2007297462-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000022122659.2 DOO1
VC Nelson Mandela BayGeneral Books000041079659.2 DOO1