Language and survival -- Symbols -- Reports, inferences, judgments -- Contexts -- The double task of language -- The language of social cohesion -- The language of social control -- The language of affective communication -- Art and tension -- How we know what we know -- The little man who wasn't there -- The society behind our symbols -- Classification -- The two-valued orientation -- The multi-valued orientation -- Poetry and advertising -- The dime in the juke box -- Rats and men -- Toward order within and without.