International marketing
by
 
Ghauri, Pervez N., 1948- author.

Title
: 
International marketing

Author
: 
Ghauri, Pervez N., 1948- author.

ISBN
: 
9780077148157

Personal Author
: 
Ghauri, Pervez N., 1948- author.

Edition
: 
4th edition.

Physical Description
: 
xxvii, 635 pages : color illustrations, color maps

Abstract
: 
This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner.

Subject Term
: 
Export marketing.

Added Author
: 
Cateora, Philip R.,

Electronic Access
: 
Author's website


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025770799658.84 G411I 20141
VC SandtonGeneral Books000109166658.84GHA1