Marketing concepts and strategies
by
 
Dibb, Sally, 1963-

Title
: 
Marketing concepts and strategies

Author
: 
Dibb, Sally, 1963-

ISBN
: 
9781408064320

Edition
: 
6th ed.

Publication Information
: 
Andover : Cengage Learning, 1220.

Physical Description
: 
1 v. ; 25 cm

General Note
: 
Includes ebook access.

Subject Term
: 
Marketing.

Added Author
: 
Dibb, Sally, 1963-