Research methods for business : a skill-building approach
by
Sekaran, Uma.
Title
:
Research methods for business : a skill-building approach
Author
:
Sekaran, Uma.
ISBN
:
9781119942252
9781118527863
9781118527740
9781118527856
Personal Author
:
Sekaran, Uma.
Edition
:
6th ed.
Publication Information
:
Chichester, West Sussex : Wiley, ©2013.
Physical Description
:
xxi, 423 pages : illustrations ; 24 cm
Contents
:
1. Introduction to research -- 2 The scientific approach and alternative approaches to investigation -- 3 The broad problem area and defining the problem statement -- 4 The critical literature review -- 5 Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Data collection methods: Introduction and interviews -- 8 Data collection methods: Observation -- 9.9 Data collection methods: Questionnaires -- 10. Experimental designs -- 11. Measurement of variables: Operational definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis: Hypothesis testing -- 16. Qualitative data analysis -- 17. The research report.
Abstract
:
This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects.
Subject Term
:
Business -- Research -- Methodology.
RESEARCH - METHODOLOGY.
Added Author
:
Bougie, Roger.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIE Sandton | General Books | 000110630 | 650.072 SEK | 1 |
| IIEMSA | General Books | 33168025748068 | 658.802 S463R 2013 | 1 |
| IIEMSA | General Books | 33168025750288 | 658.802 S463R 2013 | 2 |
| IIEMSA | General Books | 33168025746302 | 658.802 S463R 2013 | 3 |
| RC Durban | Recommended Books | 002070484 | 650.072 SEK | 1 |