International business
by
 
Rugman, Alan M.

Title
International business

Author
Rugman, Alan M.

ISBN
9780273760979

Personal Author
Rugman, Alan M.

Edition
6th ed.

Publication Information
Harlow, England ; New York : Pearson, 2012.

Physical Description
xxxii, 765 pages : color illustrations, color maps ; 27 cm

Abstract
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.

Subject Term
International business enterprises -- Management.

Added Author
Collinson, Simon.

Electronic Access
View this book online, via DawsonERA, both on- and off-campus


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000052202658.049 RUG1