Global marketing management
by
 
Kotabe, Masaaki.

Title
: 
Global marketing management

Author
: 
Kotabe, Masaaki.

ISBN
: 
9780470505748

Personal Author
: 
Kotabe, Masaaki.

Edition
: 
5th ed., International student version.

Publication Information
: 
Hoboken, NJ : John Wiley, c2011.

Physical Description
: 
xxiii, 717 pages ; 28 cm

Subject Term
: 
Export marketing -- Management.
 
International business enterprises -- Management.

Added Author
: 
Helsen, Kristiaan.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025418837658.84 K87G 20111
VC SandtonGeneral Books000188946658.848 KOT1
VC SandtonGeneral Books000188945658.848 KOT2