Digital marketing excellence : planning, optimizing and integrating online marketing
by
Smith, P. R. (Paul Russell), 1957- author.
Title
:
Digital marketing excellence : planning, optimizing and integrating online marketing
Author
:
Smith, P. R. (Paul Russell), 1957- author.
ISBN
:
9781138191686
9781138191709
Personal Author
:
Smith, P. R. (Paul Russell), 1957- author.
Uniform Title
:
eMarketing excellence
Edition
:
Fifth edition.
Physical Description
:
xxvii, 660 pages ; 26 cm
General Note
:
Revised edition of the authors' eMarketing excellence, first published in 2002.
Contents
:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
Subject Term
:
Internet marketing.
Added Author
:
Chaffey, Dave, 1963-
Electronic Access
:
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