Introduction to advertising and promotion : an integrated marketing communications perspective
by
Belch, George E. (George Edward), 1951-
Title
:
Introduction to advertising and promotion : an integrated marketing communications perspective
Author
:
Belch, George E. (George Edward), 1951-
ISBN
:
9780256136968
9780256136975
Personal Author
:
Belch, George E. (George Edward), 1951-
Edition
:
3rd ed.
Publication Information
:
Chicago : Irwin, ©1995.
Physical Description
:
xxii, 762 pages : illustrations (som color), color maps ; 29 cm.
Series
:
Irwin series in marketing
Irwin series in marketing.
General Note
:
Revised edition of: Introduction to advertising & promotion. 2nd ed. c1993.
Contents
:
Advertising ethics Marketing communication.
Subject Term
:
Advertising.
Sales promotion.
Communication in marketing.
Comunicación en la mercadotecnia.
Publicidad.
Promoción de ventas.
Added Author
:
Belch, Michael A.
Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.