The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing marketing opportunities -- Consumer decisionmaking -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Distribution decisions -- Marketing channels and supply chain management -- Retailing -- Promotion decisions -- Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions -- Pricing concepts -- Setting the right price -- Technology-driven marketing -- Internet marketing -- Customer relationship management (CRM)