Applied strategic marketing
by
 
Jooste, C. J. (Christiaan Johannes), 1947-

Title
: 
Applied strategic marketing

Author
: 
Jooste, C. J. (Christiaan Johannes), 1947-

ISBN
: 
9781775781271

Edition
: 
4th ed.

Publication Information
: 
Cape Town : Pearson Education South Africa, 2012.

Physical Description
: 
viii, 544 pages : illustrations ; 24 cm

Contents
: 
Pt. 1. Strategic analysis. Macroenvironmental analysis -- Market analysis -- Customer analysis -- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning -- Identifying a sustainable competitive advantage -- Competitive strategies -- Strategies in the product life cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and control -- Measurement of marketing strategies and processes.

Subject Term
: 
Marketing -- South Africa -- Management.
 
Marketing -- Decision making.
 
Strategic planning.
 
Marketing -- Decision making. (OCoLC)fst01010188
 
Marketing -- Management. (OCoLC)fst01010209
 
Strategic planning. (OCoLC)fst01134371

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Jooste, C. J. (Christiaan Johannes), 1947-


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