Strategic brand management : building, measuring, and managing brand equity
by
 
Keller, Kevin Lane, 1956-

Title
: 
Strategic brand management : building, measuring, and managing brand equity

Author
: 
Keller, Kevin Lane, 1956-

ISBN
: 
9780130411501
 
9780131006706
 
9780131764194
 
9780131105836

Personal Author
: 
Keller, Kevin Lane, 1956-

Edition
: 
2nd ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, ©2003.

Physical Description
: 
xxvii, 788 pages : illustrations ; 24 cm

Contents
: 
Opening perspectives -- Identifying and establishing brand positioning and values -- Planning and implementing brand marketing programs -- Measuring and interpreting brand performance -- Growing and sustaining brand equity -- Closing perspectives.

Subject Term
: 
Brand name products -- Management.
 
Productos de marca -- Administración.

Electronic Access
: 
Inhaltsverzeichnis Strategic brand management


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025458858658.827 K29S 20021
VEGA BordeauxGeneral Books000006166658.827 KEL1